Legendary Italian car manufacturer Ferrari is the latest marquee brand to promise an all-electric supercar.
In a shareholder meeting earlier this week, CEO John Elkann predicted that car fans could expect to see an electric Ferrari gliding silently out of the company’s Maranello HQ by 2025.
And, he added it’ll be “everything you dream the engineers and designers at Maranello can imagine for such a landmark in our history”.
Former Ferrari boss Louis Camilleri had ruled out an all-electric model as recently as 2019. “A lot of our customers have difficulty imagining a real Ferrari which is fully electric,” he said.
The 66-year-old CEO had told reporters that he didn’t think the company would ever have a completely electric line-up and it was doubtful that even half of the available Ferrari models would be electrically powered in his lifetime.
But Elkann has overturned those prediction with this announcement. Speaking positively about the prospects of EV technology he said: “Our interpretation of these technologies both in motor sport and in road cars is a huge opportunity to bring the uniqueness and passion of Ferrari to new generations.”
Electric cars are not as ultra-modern as many people believe. Englishman Thomas Parker created the first production electric car in 1884, and Scottish inventor Robert Anderson had actually demonstrated an early prototype EV as far back as 1832.
Nowadays, the leading electric vehicle manufacturer is Tesla. Elon Musk’s pioneering company sold over 220,000 electric cars in 2018, about 70,000 more than its nearest competitor,
But several major players have now joined the race. Vokswagen, in particular, are chasing the electric dream. “Volkswagen will change radically,” CEO Herbert Diess told shareholders “Some of you may still be rubbing your eyes in amazement. But, make no mistake — the supertanker is picking up speed.”
By 2040, estimates Bloomberg, sales of battery-powered electric vehicles could well overtake those of traditional petrol and diesel ones.
It’s likely that only a few of them will be Ferraris, but the Maranello factory is almost certain to be turning out some of the most desirable cars of the all-electric era.
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