NBC’s Memorial Day broadcast of the Stanley Cup Final Game 1 (1.5 demo rating, 5.15 million viewers) skated past its previous four years in overall crowd, but slid slightly in the demo, early data indicates.
Meanwhile ABC’s 8-10 PM The Bachelorette (1.1, 4.68M) gained in overall crowd but also ticked down in the key 18-49 age bracket.
Fox’s Beat Shazam (0.6, 2.45M), also ran an original on the holiday night, slipping 1/10th off season starter in the demo.
The opening match between the Boston Bruins and St. Louis Blues bested last year’s opening game 4.8M as well as Night 1 date on two years previous to that.
The live event is subject to more than usual change, early stats not being time zone adjusted.
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In the early returns, NBC won in every half-hour in both 18-49 and total viewers, with the game peaking at 9:30 PM ET when it clocked a 1.7 demo rating and 5.4M viewers.
St. Louis not surprisingly led all markets with a 29.0 local rating, which NBC Sports says is its franchise high rating on record in that market, citing Nielsen data.
NBC won the night among the Big 4 networks with a 1.5 in 18-49 and 5.15 million viewers. ABC (1.0, 4.22M) ranked No. 2 in both metrics, followed by Fox (0.6, 2.33M) in the demo and CBSA (0.4, 3.38M) in total viewers. CW (0.2, 1.08M) followed.
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