Love Island fans reckon producers have a secret rule they give every bombshell that walks into the villa.
The viewers have become convinced the sexy singletons are banned from coupling up with each-other, and instead have to pursue the original islanders.
Earlier this week, the ITV2 dating show let loose four new bombshells into the villa; Reece Ford, Lacey Edwards, Jamie Allen and Nathalia Campos.
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They arrived with less than two weeks left in the competition and have immediately started grafting in a bid to find love on our TV screens.
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Brazilian beauty Nathalia is already turning heads and has wasted no time in pursuing Adam Collard, much to the annoyance of his villa beau Paige.
The social media influencer also expressed interest in Italian hunk Davide, who is coupled up with Ekin-Su.
But viewers have noticed the new arrivals haven't displayed much interest for one another, leading them to believe bombshell-on-bombshell romps are "forbidden".
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Many have flocked to Twitter to share the theory during episodes.
One fan asked: "random thought but how come if a boy bombshell comes in with a girl bombshell they never seem to couple up? are they aloud to? #loveisland."
A second echoed: "Anyone ever wonder why bombshells don’t go for a bombshell of the opposing gender? #loveisland"
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A third agreed: "Why do the bombshells never couple up!? That sh** must be forbidden #LoveIsland."
Another wrote: "What if the bombshells wanted to get together? #LoveIsland." @jtweetsxo said: "Why do the new bombshells never get to know each over on a romantic level are they not allowed to or ? #loveisland."
A fifth added: "What if one of the bombshells had a connection and liked another bombshell? Is that even allowed? #loveisland."
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Friday night (July 22) saw Nathalia settle her feud with Ekin-Su over Davide as they competed in a pancake challenge.
Ekin-Su has given her fellow brunette a frosty welcome following the former's interest in her Italian man.
The pair clashed on Friday night with Ekin asking Nathalia if she had an "issue" with her, but the newbie said she didn't.
Nathalia then replied: "Maybe you have a problem with yourself,"
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