College Athletes May Earn Money From Their Fame, N.C.A.A. Rules

Here’s a breakdown of why the N.C.A.A. finally relented to pressure to allow athletes to make money beyond the cost of attending their universities.

By Alan Blinder

The N.C.A.A. agreed on Wednesday to allow college athletes across the country to capitalize off their fame for the first time. The decision will allow students from coast to coast to strike endorsement deals, profit off their social media accounts, sell autographs and otherwise make money from their names, images and likenesses, potentially directing millions of dollars to college athletes every year.

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