FRISCO — When ski resorts suddenly shut down in mid-March, skiers and snowboarders flocked to the backcountry. With lingering uncertainty about resort operations this ski season, backcountry shops are expected to be in high demand.
Eric Henderson, spokesperson for SnowSports Industries America, said that as ski areas and retail shops shut down in March and April, the backcountry industry saw a record-breaking amount of internet sales for equipment, including items like boots, shovels, packs and skins. He said sales for Alpine touring gear were up 34% in March and 15% for the season, according to internet sales data from NPD Group.
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“What that did do going into this winter, though, is it increased everyone’s forecasts,” Henderson said.
Henderson explained that growth forecasts are intended to help purchasers order products in the summer in anticipation of what could happen in the fall. He said he’s expecting suppliers to sell out of products, particularly apparel and skins — which attach to skis or a splitboard to assist in ascending a hill or mountain.
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