What's your money personality? Knowing is key to sort out your finances

Are you an emotional spender with a wardrobe full of clothes still with tags on, but you can’t stop buying more?

Do you find it impossible to save money or stick to a budget?

Or maybe you’re great at putting money away for the future but your partner prefers to live for the moment – and this causes friction.

Subconscious patterns of habits and attitudes influence your financial decisions and behaviour every day.

Even with all the financial knowhow in the world, a lot of people still have deep rooted money blocks which prevent them from making logical steps to improve their financial situation.

Managing your money effectively involves mastering the emotional side of things before you get on to the practical elements – and working out your spending personality is a key part of that.

What’s your money personality?

As we go through life, our experiences play a key part in the development of automatic habits (reactions) and attitudes (feelings and thoughts) towards money.

Bundle these up with the messages that we hear from family, friends and the media which create our beliefs around money, and you have your money personality.

Undertaking a money personality assessment is so insightful and often brings a real ‘aha’ moment. It can help you understand, in an objective way, what your good at and what your challenges are.

The Money Habitude tool identifies what your first thought is when faced with a situation relating to money. Looking at statements such as ‘if I go shopping, I have to buy something’ and ‘when something special is coming up, I start saving money ahead of time’, you decide which one does, doesn’t or on occasion describes you.

Each statement relates to one of six categories that reflect the way people interact with money – spontaneity, planning, security, status, giving or being carefree.

Your individual mix of categories reflects your money personality. Importantly, there is no perfect combination. Each of the six categories is neither good or bad; each has its own strengths and challenges.

Overusing or under-using any category can lead to challenges. The key is to draw out whether your combination of habits and attitudes is working well for you, and if not, act to change any negative behaviours.

Doing the Money Habitudes test online costs money, but you might be able to spot some of your patterns in one of the dominant types below.

Your dominant type


The spontaneous spender sees money as a means to enjoy the present.

These people will get things done right away without waiting and be able to respond to opportunities as they arise.

However, they may find themselves in debt as a result of buying things they don’t need. If faced with an emergency, they may not have enough funds saved as the money has already been spent.


The planner sees money as a tool to help achieve their goals or accomplish something they’ve been planning.

Planners tend to be intentional with their purchases. They love budgets and goals, which guide their spending and investment decisions.

They can feel uncomfortable in social situations or relationships when they feel pressured by others to spend money on things which aren’t aligned with their budget.


Money helps the security dominant personality to feel safe, secure and in control of the future.

Disciplined in nature, they choose delayed gratification over immediate consumption. Examples of their behaviour may include holding a healthy emergency fund for any unforeseen circumstances, and setting up regular pension contributions.

But by saving so much for the future, what happens to their ability to live for the here and now?

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