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LeBron James is switching allegiances.
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The NBA icon isn’t changing team uniforms, but after 18 years, James will now reportedly be quenching his thirst with PepsiCo-branded beverages instead of Coca-Cola, according to Front Office Sports.
On Friday, the outlet, citing sources familiar with the deal, reported that the Los Angeles Lakers star will become the face of Mountain Dew’s upcoming “Rise Energy” line of drinks, adding that the sponsorship could also bring company-wide integration with James’ artisan Blaze Pizza chain.
Reps for PepsiCo, Coca-Cola and James did not immediately respond to FOX Business’ requests for comment.
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