John Lewis Christmas 2021 advert leaves viewers divided as it fails to uplift

The John Lewis Christmas ad this year has caused much divide in viewers after some were left unimpressed while others cried upon watching it.

Titled 'Unexpected Guest', the festive campaign dropped on Thursday 4 November and sees an alien named Skye crash-land onto earth and into the woods at the height of the Christmas period before she is greeted by a 14 year old boy named Nathan.

The two-minute ad reminds viewers of experiencing Christmas for the first time after 2020 saw families isolated with lockdown restrictions.

In heartwarming scenes, Skye is introduced by Nathan to the novelties of Christmas including eating mince pies, decorating the tree with baubles and lights before she is somewhat confused by the concept of wearing garish festive jumpers.

The soundtrack is a cover of Together in Electric Dreams by 20 year old singer-songwriter Lola Young, from London, which was first released by Philip Oakey and Giorgio Moroder in 1984.

Like all John Lewis Christmas ads in the past, this one has stirred many strong opinions as some viewers were left unimpressed with it.

"John Lewis lost their touch with the Christmas advert quite a few years ago," one person wrote on Twitter.

Another said: "Just watched the @JohnLewisRetail new Christmas ad. Simply it's how to ruin a classic 80s song and make you feel sad and depressed in 2 minutes. Not impressed, not uplifting. No Christmas feel good factor. #johnlewisadvert".

A third added: "Sorry, won't be buying anything from you guys this Christmas, you want woke," while a fourth chimed: "Dystopian woke nonsense – yeah must be @JohnLewisRetail".

Reviews haven't all been bad, however, as many broke down into tears over the commercial as one person wrote: "Unexpectedly crying the #johnlewisadvert @ 06:56 Might be my favourite one yet!" alongside two crying emojis and a red heart emoji.

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A second couldn't help but cry as well as they shared: "It’s not even 7am yet and I’ve already seen and cried at the @JohnLewisRetail Christmas advert… Christmas is starting now."

A third agreed: "Wow John Lewis have done it again with their Christmas advert… I’m in tears," with a crying emoji.

Others took the Christmas ad as a sign that the festive season has officially started as they added: "Love the #JohnLewis Christmas advert this year. Does this mean we can start listening to Christmas music now?" with a thumbs up emoji.

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