There's been thousands of soap characters over the years, but only a select few go on to become truly iconic.
One character we can all agree has became a national treasure is EastEnders' Ian Beale, portrayed by actor Adam Woodyatt.
Having been a staple to Albert Square since the very first episode in 1985, Ian has enjoyed his fair share of drama over the years.
He's enjoyed six marriages, welcomed numerous children, and became Walford's answer to Alan Sugar as the continues to expand the 'Beale empire'.
With Ian currently on a break from the Square thanks to another disastrous marriage, actor Adam has began pursuing new challenges.
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However he's set to be back on our screens shortly, having reportedly swapped the Queen Vic for the I'm A Celebrity… Get Me Out Of Here! castle.
It was revealed back in October that the soap legend will be likely be taking part in the hit ITV show, with casting bosses said to be 'thrilled' that he'd agreed to sign up.
Despite being one of soap land's biggest stars, Adam is usually reluctant to appear on other TV shows, and is also rarely seen on the red carpet.
While he's reportedly been offered a "bumper pay deal" to appear on this year's I'm A Celeb, it doesn't look like Adam's in it for the pay cheque.
Thanks to Ian's drama-filled life, Adam, 53, has became a soap legend and is EastEnders' longest-serving cast member.
I'm A Celebrity 2021
What is Adam Woodyatt's net worth?
Being one of EastEnder's biggest characters has definitely paid off for the actor, with his net worth believed to be around £1.7million.
Adam's soap salary is estimated to be anywhere between £200,000 to £294,000, a figure Ian Beale would definitely approve of.
His acting ventures also extend past the BBC One soap, with Adam also starring in various theatre productions.
The 53 year old has starred in numerous pantomimes, including Snow White, and is currently being taking part in rehearsals for a play titled Looking Good Dead.
His theatre ventures are also believed to nicely top up his earnings, with Adam believed to rake in £130,000 a year for individual pantomime performances.
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