While there has always been a crowd in the celebrity wine label category, it always outnumbered tequila brands; however, celebrities have stepped up to make the tequila spirits category heat up with the competition. As a business opportunity, tequila saw a 46% jump in 2020 as it has become a lucrative business in recent years. Tequila itself has a fun and cool personality, and celebrities are drawn to expand into the world of business ventures. Celebrities collaborate with business partners or venture on their own to establish their brand through social media marketing and brand campaigns.
From musicians like Adam Levine and Rita Ora to actors George Clooney and Dywane Johnson, a long list of celebrities have made profits with their tequila brands that have become well-known names in the spirits category worldwide. Let’s take a look at the celebrities who own tequila brands.
10 Dwayne Johnson
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A man who has done it all, Dwayne Johnson has ventured into several businesses over the years and amassed a $400 million net worth. He launched Teremana Tequila in March 2020, and it has become one of the most sought-after celebrity spirits drinks. According to HypeBeast, the company sold a record-breaking 300,000 cases within the first year, the highest for any spirits brand. The projected valuation of the company could go over two billion dollars.
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9 Kendall Jenner
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In February 2021, model Kendall Jenner announced the launch of her tequila brand called 818 Tequila. Named after her California area code, it is offered in three variations: Blanco, Añejo, and Reposado. It took 3.5 years for the tequila to be launched, and it sold 136,000 cases during the first seven months of business in 2021, which will increase the figures in Jenner’s $45 million fortune.
8 Michael Jordan
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The man behind Air Jordan, Michael Jordan, entered the Tequila arena in 2019 with Cincoro that he launched with four NBA Team owners. The ultra-premium tequila is expensive as the Blanco costs $74.99, while the Cincoro Extra Añejo is as expensive as $1,567.99. Launching the tequila with his $1.6 billion net worth was easy, and Cincoro saw a surge in sales during the pandemic, especially in America, as noted by Forbes.
7 Rita Ora
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Singer and actress Rita Ora has amassed a $30 million net worth and decided to venture into the Tequila industry as a Creative Director and Shareholder of Próspero Tequila, launched in April 2019. Its distillery located in Jalisco, Mexico, has become an award-winning tequila globally. The 2020 World Tequila Awards came second in the Best Reposado category.
6 Nick Jonas
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Along with being a successful solo artist and working in The Jonas Brothers, Nick Jonas is also a savvy businessman, earning a $50 million fortune through his ventures. He launched Villa One tequila along with designer friend John Varvatos in 2019. The ultra-premium tequila brand costs a minimum of $45 for a bottle and has capitalized on the premium consumer market.
5 Bryan Cranston And Aaron Paul
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Friends and co-stars on the popular show Breaking Bad, Bryan Cranston, and Aaron Paul, have earned $40 million and $20 million fortunes. They launched their tequila brand Dos Hombres Mezcal in 2019, which has become profitable. Constellation Brands, the company that brews Corona, bought a minority stake in the tequila brand in July 2021 but kept the figure undisclosed, as stated by CNBC.
4 Sean ‘Diddy’ Combs
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Rapper Sean Combs, better known as Diddy, is one of the biggest rappers of the 90s and has made a whopping $740 million fortune through his smart investments. In 2014, he joined the luxury tequila brand DeLeón when the company sold 10,000 cases per year. Their sales have grown since Diddy came on board as he managed to do the same with Diageo’s Cîroc Vodka.
3 Adam Levine
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2021 saw many investors stepping into the tequila market, and one of them was Adam Levine. Known as the band leader for Maroon 5, Levine has made over $140 million through his music and various brand endorsements. In July 2021, he and his wife Behati Prinsloo became part owners of Calirosa Tequila, a brand that has been in production since 1940. The Blanco is sold for a retail price of $59, while the Añejo is priced at $85.
2 George Clooney
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One of the most successful tequila brands on the list is George Clooney’s Casamigos that he co-founded with Mike Meldman and Rande Gerber. As mentioned by The Guardian, it was bought by Diageo for a whopping $1 billion, which added to Clooney’s $500 million net worth. Casamigos has managed to sell over 170,000 cases each year.
1 Justin Timberlake
Justin Timberlake has amassed a $250 million net worth through his music and ventures. Timberlake is an old player in the tequila business as he launched his brand 901 in 2009 and partnered with Sauza Liquors in 2014 to make it Sauza 901. Between 2013 and 2020, the brand has sold over 643,000 9-liter cases in the USA.
As the consumer taste has shifted from wine to tequila, many celebrities have jumped on the bandwagon to launch their tequila brand or become partners to benefit from the highly lucrative market. One of the newest celebrities joining the agave category is Kevin Hart, who teased the launch of his upcoming tequila brand in February 2021.
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Sources: HypeBeast, Forbes, CNBC, The Guardian
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