Aldi takes playful dig at Colin the Caterpillar in new Christmas advert

We've been inundated with Christmas adverts over recent weeks, with many retailers releasing their festive commercials earlier than previous years.

As the Christmas period gets underway, stores such as Boots, John Lewis, and Marks and Spencer have so far all impressed viewers with their seasonal ads.

Now Aldi has joined in the festive fun, having finally released its full Christmas advert for 2021.

The budget supermarket posted a teaser clip on social media recently, which features a new animated character, Ebanana Scrooge.

Viewers were quick to question where Kevin the Carrot was, after he became a been a staple to Aldi's festive ads, having starred in them for the last five years.

Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter. You can sign up at the top of the page.

However, it was finally revealed that Kevin was still very much a part of the Aldi family, and his role in the commercial just came later on.

Kevin the Carrot isn't the only star to feature in the 2021 advert however, as England and Manchester United footballer Marcus Rashford takes centre stage.

Marcus has lent his voice to an animated radish, which acts as a narrator for the story of Ebanana Scrooge.

The footballer took to Twitter to confirm his role in the ad, writing: "Well done @AldiUK. This is much bigger than a Christmas ad. might not be Oscar-worthy but glad I could play my part".

While fans excitedly praised Aldi and Marcus, many were quick to notice another crucial detail in the ad – and it wasn't Kevin's return!

The supermarket incorporated a very subtle, but hilarious, dig at rival retailer Marks and Spencer, over the iconic legal spat concerning Colin the Caterpillar earlier this year.

Aldi's version of the cake, Cuthbert the Caterpillar, can be seen being arrested in the background by two lemons acting as police officers.

Marks and Spencer started legal action earlier against Aldi, after claiming that Cuthbert the Caterpillar infringes M&S' Colin the Caterpillar trademark.

Many shoppers took to Twitter to applaud Aldi for referencing the famous dispute.

One user wrote: "Check out Cuthbert getting arrested in the background! I aspire to be as savage a marketer as Aldi", as another added: "Cuthbert the Caterpillar gets arrested! Genius trolling from Aldi #AldiChristmasAd."

For all the latest Christmas news, sign up to our daily newsletter here .

Source: Read Full Article