If you put in time to research the best vitamin C serums out there, you’ll find that among the high-end (and expensive) favorites is one affordable alternative that always makes the cut. InstaNatural’s formula holds its own against competitors and usually costs just under $20. But today is Prime Day — in case you didn’t notice all the bonkers deals taking over the internet — and right now, it costs just $12.
This is a big deal, given that the serum’s following is basically as committed as it gets. According to the brand, the serum is bought nearly 300 times per day, which means close to 110,000 bottles are sold every year. That’s some serious popularity right there. On Amazon alone, it has nearly 12,000 reviews and yields an impressive 4.4-star rating. Shoppers love its hydrating anti-wrinkle blend of hyaluronic acid and vitamin E.
“I’ve used other vitamin C products but this one is truly the best,” wrote one five-star reviewer. “I noticed the difference immediately with my fine lines, especially around my mouth. The dark spot has faded tremendously that the other products did not change at all.”
Made with all organic ingredients, the serum works to gently and effectively diminish the appearance of dark spots, fine lines, and sun damage. Vitamin C is known for its ability to fade hyperpigmentation and acne scars, and shoppers say it evens out skin tone in next to no time.
It’s now more than 40 percent off, so the product is basically willing itself to become a new essential in your skincare routine. And with a price so good, why not give it a try? Or, if you’re already a fan, why not stock up?
Shop now: $12 (Originally $17); amazon.com
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