WWE insiders break down new streaming strategy

Morning and welcome to Insider Advertising for January 28. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

  • WWE's new streaming strategy.
  • PR giant APCO links up with data startup.
  • Instagram mega influencer Danielle Bernstein alleged of ripping off fashion designers.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

John Cena at WWE's "Raw" in 2015.Suzanne Cordeiro/Corbis via Getty Images

WWE insiders say the company's streaming ambitions were once a 'top priority,' but its deal with NBCU's Peacock lets it lean into its strengths in a crowded market

  • WWE insiders tell Travis Clark that its new streaming deal with NBC's Peacock is a sign that the company as a content generator, not a streaming business.
  • Peacock will roll out its more than 17,000 hours of wrestling-entertainment content in March like "WrestleMania" and "SummerSlam."
  • WWE has had its own streaming service since 2014 that at one point had 64 analytics staffers, according to one former WWE employee.

Read the full story here.

Margery Kraus, founder and executive chair of APCO WorldwideAPCO Worldwide

PR giant APCO Worldwide just inked a deal with a data startup to advise clients facing scrutiny over climate change

  • Sean Czarnecki reports that PR giant APCO Worldwide is partnering with Vector Center, a water and environment intelligence firm, to grow its sustainability business.
  • The deal with Vector Center is part of an effort by APCO to grow in areas like management consulting and compete with the likes of Accenture and McKinsey.
  • APCO is also trying to keep up with the PR industry's move to be more data-driven.

Read the full story here.

Danielle Bernstein, popular influencer, at Paris Fashion Week in 2019.Christian Vierig/Getty Images

Insiders who worked with Instagram mega influencer Danielle Bernstein say she rips off fashion designers and gets away with it

  • Rachel Premack reports that there are three new allegations of copying against the Instagram mega influencer Danielle Bernstein. 
  • Two people who worked with Bernstein said she emulated a fabric print from the billion-dollar Italian fashion brand Dolce & Gabbana.
  • Interviews with 26 fashion-industry professionals suggest a pattern of behavior that flouts industry norms against imitation and tests the limits of copyright law.

Read the full story.

More stories we're reading:

  • Google's push to replace cookies for digital advertising doesn't protect privacy as much as it boosts Google's bottom line (Business Insider)
  • YouTube blocks Rudy Giuliani from earning ad dollars after he repeatedly pushed election misinformation (Business Insider)
  • Black Comedy Central employees felt tokenized and used as a 'taste tester for racism' by the network, while it showcased diversity on TV (Business Insider)
  • Kraft is releasing pink candy-flavored Mac and Cheese for Valentine's Day (Business Insider)
  • How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential (Business Insider)
  • CBS has sold virtually all of its commercial time for the Super Bowl (CNBC)
  • Coors and DDB want to place a Super Bowl ad in your dreams (Muse by Clio)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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