SpotX reported a major jump in political ad spend across its connected TV (CTV) and over-the-top (OTT) channels.
The increase SpotX has seen follows a general trend of growing spend on CTV and OTT channels, reinforced by heightened rates of content streaming amid quarantines.
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Since April this year, there has been a 900% increase in political ad spend on video advertising platform SpotX's OTT and CTV channels, per a company release. SpotX has been making a big CTV and OTT push, and it attributed the political ad spend spike on those channels to changing attitudes toward streaming from both viewers and advertisers.