MEL Magazine lays off editorial staff

Hi and welcome to Insider Advertising for March 25. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • MEL Magazine lays off editorial staff.
  • Influencers cash in on Clubhouse.
  • Medium’s editorial pivot.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Dollar Shave Club has laid off all its staff at men’s lifestyle site, MEL, and is looking for a rescue buyer

  • Steven Perlberg reports that Dollar Shave Club laid off MEL Magazine’s editorial team on Wednesday.
  • The site became a media industry darling despite being owned by a razor brand.
  • MEL does not run advertising but has recently launched paid newsletters.

Read the story.

A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.Christoph Dernbach/picture alliance via Getty Images

How influencers have started making money on Clubhouse, from sponsored rooms to tips

  • Sydney Bradley reports that Clubhouse is stirring up interest in the influencer-marketing industry. It has over 2 million users.
  • Influencers are swiftly finding ways to make money using the audio-only app.
  • Influencers like Lissette Calveiro charge a starting rate of $1,000 for sponsored 60-minute Clubhouse rooms.

Read the story.

Medium offers employees ‘voluntary exit’ weeks after failed union drive as it abandons yet another business model

  • Medium CEO Ev Williams announced yet another major shift in the company’s business strategy.
  • The company said it was moving away from editorial and offered employees severance packages as part of its shift.
  • This latest pivot — one of many — comes weeks after employees’ failed union drive.

Read the story.

More stories we’re reading:

  • Amazon’s Prime and marketing boss writes heartfelt message to employees about anti-Asian attacks: ‘I don’t really know why there is ever any hate towards our differences’ (Insider)
  • Google hogs traffic for itself, according to data showing nearly two-thirds of searches ended without a click in 2020 (Insider)
  • Microsoft is in talks to buy chat app Discord for more than $10 billion, according to reports (Insider)
  • Mark Zuckerberg and Sundar Pichai said they’re open to Section 230 reform, but some of their proposed changes look a lot like the protections tech firms already have (Insider)
  • Inside the ‘arms race’ between teenage sneaker botters and the footwear powerhouses developing anti-bot technology to eradicate the controversial software (Insider)
  • HuffPost taps Danielle Belton as new Editor in Chief after tearlong vacancy (The Daily Beast)
  • Kargo unveils its new Fabrik publishing system (TechCrunch)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Source: Read Full Article