Hi and welcome to Insider Advertising for March 25. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
MEL Magazine lays off editorial staff.
Influencers cash in on Clubhouse.
Medium’s editorial pivot.
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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
Dollar Shave Club has laid off all its staff at men’s lifestyle site, MEL, and is looking for a rescue buyer
Steven Perlberg reports that Dollar Shave Club laid off MEL Magazine’s editorial team on Wednesday.
The site became a media industry darling despite being owned by a razor brand.
MEL does not run advertising but has recently launched paid newsletters.
Read the story.
A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.Christoph Dernbach/picture alliance via Getty Images
How influencers have started making money on Clubhouse, from sponsored rooms to tips
Sydney Bradley reports that Clubhouse is stirring up interest in the influencer-marketing industry. It has over 2 million users.
Influencers are swiftly finding ways to make money using the audio-only app.
Influencers like Lissette Calveiro charge a starting rate of $1,000 for sponsored 60-minute Clubhouse rooms.
Read the story.
Medium offers employees ‘voluntary exit’ weeks after failed union drive as it abandons yet another business model
Medium CEO Ev Williams announced yet another major shift in the company’s business strategy.
The company said it was moving away from editorial and offered employees severance packages as part of its shift.
This latest pivot — one of many — comes weeks after employees’ failed union drive.
Read the story.
More stories we’re reading:
Amazon’s Prime and marketing boss writes heartfelt message to employees about anti-Asian attacks: ‘I don’t really know why there is ever any hate towards our differences’ (Insider)
Google hogs traffic for itself, according to data showing nearly two-thirds of searches ended without a click in 2020 (Insider)
Microsoft is in talks to buy chat app Discord for more than $10 billion, according to reports (Insider)
Mark Zuckerberg and Sundar Pichai said they’re open to Section 230 reform, but some of their proposed changes look a lot like the protections tech firms already have (Insider)
Inside the ‘arms race’ between teenage sneaker botters and the footwear powerhouses developing anti-bot technology to eradicate the controversial software (Insider)
HuffPost taps Danielle Belton as new Editor in Chief after tearlong vacancy (The Daily Beast)
Kargo unveils its new Fabrik publishing system (TechCrunch)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
